CASE STUDY
How Coldlytics Delivers Accurate Data with ZeroBounce’s Email Validation Service
Grow your business by improving your email contact lists. Learn how the ZeroBounce API works with Coldlytics to validate and enhance email data.
How does ZeroBounce help Coldlytics?
Coldlytics sources fresh email contact lists on demand through its software platform powered by highly-trained research teams.
With a customer base primarily made up of marketing agencies and SMBs, their clientele has an eye for detail that puts ZeroBounce’s email validation API performance under the microscope.
The Coldlytics self-serve platform allows you to get an email contact list built on demand. For marketing and sales professionals trying to find business owners’ email addresses, Coldlytics is a one-stop-shop.
The company’s team gathers the data, then uses the ZeroBounce email validation API to ensure it’s fresh and valid.
- Founded: 2021
- Location: Headquartered in London, England
- Number of employees: 2-10
- Target Customers: Marketing agencies
- Email service provider: Google
Why checking every email address matters
As with any email contact list, validating it is key to ensure you have top-tier data quality.
Matt McQuinn, one of the Co-Founders of Coldlytics, has seen that those who skip this step run into email deliverability problems.
“They come back with as much as 50% invalid or undeliverable email contacts when they use them in a campaign without validating them first,” McQuinn told us.
Based on the quality of lists he observes in the industry, Matt believes that human-curated data is shaping the future of the data industry. To date, his company has outperformed all competitors in this space. You can review the findings of their ongoing comparison research.
But how did they get here?
Matt knew they needed to have an email validation service that would meet the highest quality standards they hold their data to.
“If you’re unsure whether or not you need an email validation system, let this be the deciding factor. You’ll spend a lot of pain-staking time undoing the damage of ruining email domain reputations from sending emails that bounce. Take it from someone who has ruined dozens of domains to learn this lesson. It doesn’t have to be that bad.”
Matt McQuinn
Coldlytics